FREE 5-DAY EMAIL COURSE FOR INDEPENDENT B2B CONSULTANTS

Become the Consultant People Can Explain in One Sentence.

Do prospects need a long explanation before they understand what problem you solve?

In The Problem Worth Owning, you’ll choose the one customer problem that should lead your message so prospects can quickly see when to hire you and former clients know when to refer you.

Your expertise can stay broad. You’re deciding what comes first.

Start the Free 5-Day Course

One Message People Can Actually Repeat

If it takes 90 seconds to explain what you do, your message is asking too much of the listener.

Lead with one customer problem so prospects know why to hire you, and referral partners know when to mention your name.

Give People a Clear Reason to Call You

Clients should not have to sort through a list of services to figure out whether you can help.

Lead with the problem they already recognize, so they know when your expertise belongs in the conversation.

Be Known for the Problem That Leads to Better Work

The problem you lead with shapes the opportunities people bring you.

Choose one tied to the kind of work you want more of, so the right prospects have a clear reason to start the conversation.

Your Expertise Can Stay Broad.

Your Message Still Needs a Starting Point.

You do not have to reduce years of experience to one narrow service.

You do have to decide which customer problem should come first.

That problem gives prospects a reason to understand why you are relevant. It gives referral partners a situation that should make them think of your name. Once the conversation starts, the rest of your expertise can come into play.

Choose from problems clients already pay you to solve
Build the decision from real work, not an invented niche
Give prospects and referral partners one problem to connect with your name

Five Days to Decide What Problem Should Lead Your Message

Each day helps you eliminate another bad option until you can say, with confidence:

“This is the customer problem I want people to associate with my name.”

Day 1: Start With Problems Clients Already Pay You to Solve

Don’t invent a niche from a blank page.

Look at your actual client work and pull out five problems people already trust you to solve.

Day 2: Say the Problem the Way Your Customer Would

Your diagnosis may be right.

That does not mean the buyer recognizes it.

Rewrite each problem in the words customers already use to describe what is going wrong.

Day 3: Find the Problem with the Strongest Case

Not every real problem deserves to lead your message.

Score each one for recognition, urgency, value, expertise and association so you can see which problems are worth serious consideration.

Day 4: Find the Problem That Should Trigger Your Name

Put your final two problems into a real referral conversation.

If a former client hears the problem, would they immediately know to send that person to you?

Day 5: Choose the Problem You Want Attached to Your Name

Make the call.

Choose the customer problem that people recognize, will pay to solve and already fits your best work.

Your expertise stays broad.

This is simply the problem you put first.

How It Works

Five Days. One Decision.

Each day gives you one practical step to help you choose the customer problem you want people to connect with your name.

Work through one focused lesson each day.
Narrow several real client problems down to one.
Write your Problem Worth Owning statement.
Use that decision to guide your website, LinkedIn, referrals and sales conversations.

No charge. No pressure.

By Day 5, you’ll know which customer problem should lead your message.

Frequently Asked Questions

Will this force me to pick a tiny niche?

No. That is not the decision you are making.

You can stay good at several things.

The course helps you choose the one customer problem that should come first, so people have a clear reason to remember you.

Your expertise stays broad.

Your message gets a starting point.

How much time does it take?

Not much. Each day asks you to make one focused decision about the problem you want to own.

You’re not rewriting your website or rebuilding your positioning in five days.

You’re making the decision those things should be built around.

Is it really free?

Yes.

Five days. Five emails. One decision each day.

You’ll finish knowing which customer problem should lead your message, and you won’t pay anything to get there.

How do I get started?

Click Start the Course and enter your first name and email.

Your first email arrives right away, and you’ll start with the evidence that already exists: the problems clients already pay you to solve.

Ready to Give People a Reason to Remember Your Name?

Being good at several things is not the problem.

Asking the market to remember all of them is.

In five days, you’ll choose the one customer problem that should lead your message, so prospects know when to call you and former clients know when to refer you.

Start the free 5-day course and decide what you want your name associated with.

Start the Course Free